The Big Data Analysis of the Boy Group Brand Reputation conducted by the Korea Enterprise Reputation Research Institute in April 2020 year was analyzed in the order of Seventeen, the second largest bulletproof boy group, and Exo.
From March 9, 2020 year to April 10, 2020 year , 49,378,619 Boy Group brand Big Data were measured by consumer behavior analysis to measure participation index, media index, communication index and community index for Boy Group brand. Compared with the brand Big Data 49,614,836 in March, it decreased 0.48%. According to the detailed analysis, brand consumption fell 1.70%, brand issues fell 14.30%, brand communication rose 17.70%, and brand spread fell 2.63%.
"Boy Group Brand Reputation April 2020 year Big Data Analysis...1st BTS, 2nd-ranked Seventeen, 3rd-ranked Exo"
Boy Group Brand Reputation In April 2020 year , Big Data analysis was conducted in the order of Exo, the second-ranked BTS, and Seventeen.
The Korea Institute of Corporate Reputation measured 49,378,619 Boy Group brand Big Data measured from March 9, 2020 year to April 10, 2020 year through consumer behavior analysis, and measured the participation index, media index, communication index and community index for Boy Group brand. Compared with 49,614,836 brand Big Data in March, it decreased 0.48%.
The brand reputation index is an indicator created by brand Big Data analysis by finding out that consumers' online habits have a great impact on brand consumption. The analysis of the Boy Group brand reputation can measure the positive evaluation of the Boy Group, media interest, and consumers' interest and communication. The brand monitor analysis of 100 brand reputation editors was also included.
In April 2020 year , the 30th place in the Boy Group brand reputation was BTS, Seventeen, Exo, NCT, Winner, Super Junior, Oneus, SHINee, Infinite, Bigton, Bix, Astro, Berryberry, 2PM, TVXQ, BTOB, Hotshot, New East, Golden Child, Monster X, Big Bang, The analysis was done in the order of size, SF9, TOMORROW X TOGETHER, Blockby, JYJ, MCND, Dongkiz, and On/OFF.
The brand name of BTS (RM, Sugar, Jin, Jhop, Jimin, Bu, and Jeongguk) was 2,651,352 media index 2,678,304 communication index 3,479,080 community index 2,935,762, and the brand reputation index was 11,744,497. Compared with the March brand reputation index of 12,903,195, it fell 8.98%.
Second, Seventeen (Scoops, Jeonghan, Joshua, Jun, Hosi, Wonwoo, Uji, Dogyeom, Mingyu, Diet, Seung Kwan, Vernon, Dino) brand was analyzed as a brand reputation index of 3,908,014 with participation index of 334,488 media index 302,592 communication index 1,927,363 community index 1,343,571. Compared with the brand reputation index of 1,879,640 in March, it rose 107.91%.
The third, EXO (Suho, Chanyeol, Kai, Dio, Baekhyun, Sehun, Siumin, Ray, Chen, Tao, Luhan, Chris) brand was analyzed as the brand reputation index 3,625,325 with the participation index of 297,000 media index 1,014,016 communication index 1,602,877 community index 711,432. Compared with the March brand reputation index of 3,096,492, it rose 17.08%.
4th, NCT (Taeil, Johnny, Taeyong, Utah, Doyoung, Ten, Representation, Winwin, Mark, Runjun, Geno, Haechan, Jaemin, Chunler, Jiseong, Lucas, Jungwoo, Kun) Brands became the participation index 203,720 Media Index 756,736 Communication Index 808,673 Community Index 546,081 and became the brand reputation index 2,315 It was analyzed as 2,211. Compared with the brand reputation index of 2,540,480 in March, it fell 8.87%.
The 5th and Winner (Kang Seung-yoon, Kim Jin-woo, Lee Seung-hoon, and Song Min-ho) brands were analyzed as the brand reputation index of 1,613,827 with the participation index of 402,864 media index of 414,080 communication index of 470,282 community index of 326,602. Compared with the brand reputation index of 1,011,885 in March, it rose 59.49%.
"The Boy Group brand reputation in April 2020 year Big Data analysis shows that BTS brands ranked first. The Boy Group brand category decreased 0.48% compared to the brand Big Data 49,614,836 in March. According to the detailed analysis, brand consumption fell 1.70%, brand issues fell 14.30%, brand communication rose 17.70%, and brand spread fell 2.63%. "
"Boy Group brand reputation The BTS brand, which ranked first in Big Data analysis in April 2020 year , was highly analyzed in link analysis as "enjoy, cheer, like". In keyword analysis, "album, Billboard, YouTube" was analyzed highly. In positive ratio analysis, the positive ratio was 87.53%. BTS brand analysis showed that brand consumption fell 16.01%, brand issues fell 11.47%, brand communication rose 10.66%, and brand spread fell 17.93%. "Brand Big Data analyzed.
The Korea Institute of Corporate Reputation is announcing the change of the brand reputation index by measuring the reputation index of domestic brands every month. The Boy Group brand reputation index is the result of brand Big Data analysis from March 9, 2020 year to April 10, 2020 year .
Boy Group Brand Reputation April 2020 year analysis includes BTS, Seventeen, Exo, NCT, Winner, Super Junior, Oneus, SHINee, Infinite, Bigton, Bix, Astro, Berryberry, 2PM, TVXQ, BTOB, Hotshot, New East, Golden Child, Monster X, Big Bang, Pentagon, The Boys, SF9, Tomorrow By Together, Blockby, JYJ, MCND, Dongkis, On & Off, One Team, 2AM, Stray Kids, AB6IX, Black Six, Shinhwa, Godseven, Jeckskiss, BAP, Romeo, Bromance, Thio, Trey, CIX, FT Island, Argon, ATIZ The results of this study were as follows:
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